I built this for people who look fine from the outside but know they're not running their best.

I set up my business in 2004. Back then I was working with anxiety, smoking, phobias, the usual list. That's still true today. I'm founder of the Hypnosis and Therapy Centre, where I continue to work with clients on anxiety, addiction, unwanted behaviours and more. But what I noticed early on is that the same subconscious patterns showing up in someone terrified of flying were showing up, almost identically, in the CEO who couldn't close the deal or the founder who kept self-sabotaging without realising it. Different costume, same mechanism.

That's what Executive Recode is built around. Not motivation. Not another framework. The actual pattern running underneath the behaviour, the one that's been quietly capping you long before you had a company big enough to notice it.

Look, I'm not going to pretend this is complicated. Most people arrive assuming their problem is unique to them. It rarely is. It's usually a belief installed a long time ago, before you had the ability to question it, and now it's running your pricing calls. We find it, we resolve it at the level it lives, and it doesn't come back looking for a new disguise.

I have worked with clients across all continents of the world, so our advertising has stretched far past Ireland.

My wife Caitríona, who you'll hear about below, is also available for anyone who may prefer to work with her. Between us we've worked with thousands of people. No handoffs, no juniors, no scripts.

I have always believed the unconscious mind holds both the cause and the solution. My job is to help you access it. Over twenty years in, I still don't get tired of watching someone walk out of a session lighter than they walked in.

Outside the clinic, I'm a husband, a father, and someone who's never stopped being curious about what actually makes people change.